Santa Barbara Area Attractions

    The greater Santa Barbara area provides activities and attractions for everyone. Locals and tourists alike enjoy world-class hotels and wineries, beautiful beaches and golf courses, a wide variety of shops, restaurants, museums, parks, outdoor activities, and even the famous Santa Barbara Zoo. We have compiled a wealth of information on these attractions for locals to add to their bucket list or for visitors to add to their itinerary, with a focus on some Zia Group team favorites.

    Many of these attractions are what bring weekend travelers from Los Angeles and vacationers from around the world. Where else can you soak in breathtaking views, sample countless restaurants, take your pick of gorgeous beaches, enjoy hotels with amenities well suited for just about anyone, and explore a lively culture focused on health, wellness and the arts? With so many gems contributing to the Santa Barbara lifestyle, it’s no wonder that so many people want to live and work here.

     Things to Do in Santa Barbara