Selling a Home in Santa Barbara
As a full-service professional real estate company, the ZiaGroup is committed to the following services when assisting you in the sale of your home or investment:
CMA (Comparative Market Analysis): During the initial consultation, we provide you with a free analysis of the Santa Barbara market and comparable homes. These homes share similar features with your property and are referred to as comps. Comps provide statistical data that, coupled with our knowledge of local trends, allow you to make an informed decision on the listing price of your property. This is absolutely critical as many sellers try to sell their homes on their own (called For Sale By Owners or FSBOs) and have no means by which to determine their asking price. Other sellers are misguided by inexperienced agents who offer advice not based on the market data. Either way, two negative outcomes will most likely result: 1) Too low of an asking price, which translates into a steal for someone else, but a loss of your profit; or 2) Too high of an asking price which will result in the home sitting on the market month after month resulting in tens of thousands of dollars in loss.
Announce listing toSanta Barbara's top real estate agents: We will announce your listing through various channels to Prudential's top realtors who help hundreds of buyers in the Santa Barbara area find their dream home. We will also distribute your listing to our large network of top agents from other broker firms in Santa Barbaraand the surrounding areas. This process is known as announcing a pocket listing which is an up and coming listing not yet on the market. These top agents will then personally market your property to their prospective clients, pitching it as a secret gem. This method often brings in one or more offers before the property officially reaches the market translating into a quick, top-dollar sale.
Putting your property into the Santa Barbara MLS: MLS stands for Multiple Listing Service and is a directory where local realtors post residential, commercial, and rental properties. This means that virtually every realtor in Santa Barbara County will see your home and let their buyers know!
Inspections & Disclosures: A key part of selling your home is performing the necessary inspections (physical home inspection, pest inspection, etc.) and writing up the necessary disclosures for the potential buyer. This is done for your legal protection and gives the buyer a sense of safety and comfort as they are informed about the property's details, and thus feel more secure about making a financial commitment. As your professional Santa Barbara real estate agent, Daniel and his team will schedule all necessary inspections and draft up all disclosures so all you have to do is sign on the dotted line!
YOUR OWN WEBSITE: When we make the claim that we are full-service, we mean it. We refuse to offer anything but the best. This includes the most high-tech and trend-setting service of any of the realtors in Santa Barbara or the nation for that matter.
We provide each client with a personal website for his or her property. This website comes complete with its own domain name (URL, i.e www.536PinturaDrive.com) and serves two purposes:
1. Your website advertising your property. The web address goes on all our advertising material so that your site and property receive maximum exposure.Your website includes pictures of your property, a photo tour, a detailed property description, open house times, and more.
2. Your real estate website keeps you informed during every stage of the transaction. From beginning to end you can securely log on to your website and see the status of your transaction. This creates accountability on our end as you are kept informed on everything we do so you know exactly what you are paying for. We even go so far as to scan-in disclosures, contracts, and other important documents for your easy reference and retrieval, also serving as a third back-up for our files. This second function of the site is purely optional (no additional charge) and allows for easy and convenient access that is confidential and 100% secure.
Staging: As a real estate professional who knows what full-service looks like, I take pride in the ZiaGroup�s ability to stage homes. This process entails hiring professional cleaners and contractors to make your property look immaculate. While this may entail a small investment, it usually results in a higher sales price. We will handle contracting and scheduling service providers, making all necessary arrangements, and submit all invoices to you during escrow. After your home is cleaned and touched-up, our interior designer,Sarah, reviews the property and comes up with a decorating scheme. It is important to give your property style, while staying with neutral decoration and staging that will appeal to the larger portion of Santa Barbara's home seekers. To accomplish this we use every trick in the book, from fresh flowers and plants to mirrors and increased bulb wattage to make your house a brighter and more attractive Santa Barbara dream home.
Photographing & Virtual Tour: Once your property has been professionally staged, we hire a professional photographer to take pictures of your home. These high quality images are then uploaded to the MLS, our website, your website, and Santa Barbara PhotoTours, a high traffic website that provides photo tours of local homes.
Advertising: Utilizing our marketing techniques gained from years of experience as tech-savvy entrepreneurs, we have come up with innovative ways to penetrate the Santa Barbara California real estate market to ensure that the maximum number of potential buyers see your property. We refuse to be boxed in to a single kind of advertisement like many realtors who just list their properties in the Santa Barbara News Press. We utilize many forms of print and online advertising including professional flyers, print ads in appropriate publications (Casa magazine, Homes magazine, News Press, etc.), and letters & postcards to surrounding homes and our extensive list of contacts. We also advertise your property in numerous places all over the World Wide Web so your home is getting exposure 24 hours a day, 7 days a week. This includes a feature listing on our extensive website which is professionally optimized to draw the most online consumers in web searches using google or yahoo.
Open Houses & Showing Your Home: How is your property going to sell if people can't come in and see it? While being sensitive to each seller's need for privacy, we work with the seller to establish dates and times for us to personally show the property and hold open houses.
If authorized by the seller, we also schedule our affiliated top agents to host open houses as each agent caters to different potential buyers. This strategy has the greatest success in getting your home sold fast, for the highest selling price. While many realtors hold the property open once a month, our goal is to hold it open as often as is convenient with your schedule. If the property is vacant we try to hold open houses every Saturday and Sunday to ensure that the greatest number of prospective buyers see your home. More viewings increase the demand for your home, resulting in higher offers, and more net profit for you.
Negotiating: As a result of our innovative marketing strategies and powerful sales techniques you will inevitably have offers coming in on your home. As both a real estate sales and investment company we will be able to help you sort through the offers, offering professional guidance. This ensures that you receive top dollar for your property, and not fall prey to any of those get-rich-quick investor schemes. We know that selling your home can be a very emotionally draining process, but you can rest assured that Daniel will be negotiating for you personally and standing his ground, fighting for your profit. Having negotiated sales contracts with huge international companies, he understands that on every level, every dollar counts!
Legal Advice and Drafting up Contracts: Realtors are not allowed to give formal tax and legal advice, but we can help explain the contract and its legal ramifications. Daniel Zia and the ZiaGroup have the technical knowledge to walk you step by step through the many pages of legal jargon and disclosures that make up the Real Estate contract. While many realtors have you simply sign at the bottom line, we believe in educating you on the home selling process. This way you know exactly what you are signing and how each amendment of the contract will affect your net profit and selling experience. We sit down with you for as long as it takes, explaining the contract in more simplified language because misunderstanding the legally binding text will have serious ramifications. We live in a highly litigious society that prosecutes first and asks questions later. Let us take on the legal responsibility for you, protecting your capital and putting your mind at ease.
From start to finish Daniel Zia and the ZiaGroup will be there as your Santa Barbara real estate team to walk you through the entire process of selling your home. As we have taken the first step in educating you on the complexity of the home-selling process, we trust we've proven our expertise. The next step is to give us the chance to put this expertise to work for you. Give us a call at 805-637-7148, or fill out the form at the top of the page and we will contact you at our earliest convenience.
Ready to Sell Your Home? Tell Us About Your Situation...
(Fields marked with * are required.)
